Website Design, Web UX Design, Web Development, Hosting & Support, Design & Branding
People First are an independent customer-led organisation that has worked in the North of England for over 30 years. They are the largest advocacy service provider in Cumbria, supporting thousands of people every year to have their voices heard and help them live their best lives. Fully integrated within the community, they have a deep understanding of the region and the unique challenges many individuals face.
They approached us to design and build a new website that is accessible, functional, and designed with the user experience in mind.
We undertook in depth UX research to identify what had been working well with their current website and any pain points that needed addressed. We worked closely with the client to advise and gain real insight into the goals and needs of the business, from both the client and users’ perspective. Our research was both qualitative and quantitative, researching their user journeys and analytics from their existing website data and through conversations with the client.
We ran workshops with the client, including stakeholders, team members, and end users, to discuss the needs for the site and identify the different target user demographics for each of the organisation's services. Through these sessions, we developed multiple user personas, that were used to guide our decision-making process through the design and build of the website.
People First had an existing brand identity that was very bold, with strong images and icons. We adapted the brand for the website, pulling out any colours that had previously been unused, to create a more vibrant and bold appearance. We used the icons to help create a uniform flow that also helped with the user journey, making it simple and easy to follow.
We worked closely with People First as we applied the designs to the wire frames, fleshing out the site’s appearance and functionality.
Thank you so much, Talisa Irving, Steven Hart, Christopher Hutton and the whole H&H Reeds team for working with us on this exciting project. Your hard work, creativity, ‘can do’ approach and commitment to our values of inclusion and engagement were outstanding.
We’re delighted with the final product and excited to see how we’ll develop the site further and our relationship too.