Website Design, Web UX Design, Web Development, Craft CMS, Hosting & Support
The Livestock Auctioneers Association (The LAA) partnered with us to rebuild their new site, aligning their website with the innovative 'Market Prices' platform. By integrating a user-friendly Craft CMS and adopting a mobile-first design, we significantly improved the site's usability and performance. Custom coding ensured a seamless brand experience and operational efficiency. Our commitment to quality and understanding of the agricultural sector resulted in a modernised, intuitive website, exceeding client expectations and strengthening The LAA's industry leadership.
The Livestock Auctioneers Association (The LAA) is a pivotal leading force in the agricultural sector, championing the interests of livestock markets and auctioneers across England and Wales. Committed to promoting best practices and compliance, The LAA serves as a beacon for professional excellence and innovation. Their focus includes advocating at national and international levels, nurturing future talents through dedicated training programs, and ensuring the vitality of livestock markets as central hubs in rural communities. The LAA's efforts are instrumental in shaping a thriving, sustainable future for the livestock auctioneering industry.
The LAA recently launched their 'Market Prices' platform, designed to be the premier source for live cattle, sheep, and pig prices across the markets of England and Wales. This innovative platform, featuring a subscription-based payment model, offers comprehensive insights, enabling users to compare market prices across various regions and countries. A crucial aspect of this launch was the introduction of a fresh brand identity, which necessitated seamless integration with the existing LAA website to ensure a seamless user experience from the main site to the Market Price platform.
To align with the technological advancements and the new era of the LAA, there was also a pressing need for a more intuitive and user-friendly Content Management System (CMS). The solution was to transition to Craft CMS, known for its flexibility and ease of use, enabling the LAA to effectively manage their digital presence and offer an enhanced user experience that mirrors the innovation of their 'Market Prices' platform. This transition was not just a mere update; it was a transformative step towards modernising the LAA's digital infrastructure to better serve their members and the broader agricultural community.
To address the challenges faced by The LAA, our primary solution focused on harmonising the design of the new Market Prices platform with the LAA website, ensuring a consistent brand experience. This adaptation was vital to create a seamless visual and functional transition between the two platforms.
Recognising the need for an enhanced user experience, we engaged in thorough discussions with the client to reimagine the website's structure. The goal was to streamline the user flow, making navigation more intuitive while improving upon the existing structure. This restructured approach and emphasis on a mobile-first UX website design significantly elevated the overall usability of the website.
A key update was made to the members' area, a crucial section for auction marts and auctioneer members, featuring downloadable documents and resources. By revitalising this area, we ensured that the members received a modernised, user-friendly interface aligned with the rest of the site.
To ensure technical robustness and performance, the web development process was conducted with custom coding, prioritising site speed and overall functionality. The choice of Craft CMS, renowned for its intuitive nature and flexibility, was a strategic decision to empower the LAA with a tool that is easy to manage and update. Meeting the current needs of The LAA but also providing scalability for future expansion and updates.
We committed to launching the new website together with the Market Prices platform, set for New Year's Day. This required efficient project management and a dedicated effort from our team to meet the significant deadline without compromising on quality or functionality.
Our collaborative efforts have successfully modernised the LAA's online presence, aligning it seamlessly with the innovative Market Prices platform. The introduction of a streamlined, mobile-first website design and the integration of Craft CMS have dramatically enhanced user experience and operational efficiency for the client. These changes have not only met but exceeded client expectations, ensuring that the LAA remains at the forefront of the livestock auctioneering industry.
