The Digital Dairy Chain is a UK Research & Innovation funded project, whose aim is to transform the dairy sector and uplift the rural economy, via grant funding and sustainable solutions. The project is focused on developing digital connectivity, stimulating research and new product development, supporting business growth, and attracting new talent and skills in the dairy sector across Cumbria and Southwest Scotland.
Here's what our designer, Victoria Bushby, had to say about the creative process of developing The Digital Dairy Chain's brand identity:
This was a really exciting job to work on with our client. I love all things brand, so getting to grips with a completely new project is a rewarding challenge as a designer.
Our client had a name, Digital Dairy Chain, a couple of colours they were happy with and a definitive outline of what the project aimed to be and achieve. Through thorough research and communication with the client, we gained a true understanding of what the DDC were looking to achieve with their brand, and from there we built a range of options to create a strong brand to reflect this.
Playing with the 'chain' aspect of the client's name and their core objective of uniting the dairy industry, we drew inspiration for the brand's aesthetic from links and connections. Introducing some complimentary colours and contemporary typography, we crafted a bold brand identity that not only fulfilled the client's requirements but also left them immensely satisfied with a distinct visual identity to help propell their project forward.