With the festive season fast approaching, it’s time to start thinking about sending out corporate Christmas cards. Christmas cards are a wonderful way to spread some festive cheer and doubles up as a little bit of self-promotion.
With so many other businesses gearing up to send out their own Christmas cards, it’s important to make an impact and stand out from the crowd. Not only should your card be eye-catching, it should also be on brand.
Sending personalised Christmas cards is a cost-effective way to let your clients know you value them. It serves as a reminder to customers old and new, who you are, which could help position your business favourably when clients are planning projects for the new year.
Personalised Christmas Cards help strengthen relationships. Letting your clients know how much you appreciate their custom is also a great way to encourage them to return, promoting customer loyalty.
But don't send any generic Christmas card, make your card memorable with a design that says something about your business. Continue reading for some helpful tips and inspiration.
Your card will be on display in every customer’s office or business; therefore, it should be instantly recognisable that it is a part of your brand. You could include your company's logo, corporate colours, and even pictures of your team. Make sure it is designed professionally and follows your corporate brand guidelines with a festive twist - and don’t forget to include your contact details!
Bonus points if you can incorporate elements of your product offering or services in your design. For example, an opticians sending a Christmas Card in the style of an eye test chart.
Add some extra value to your card by doubling it up as a gift. This could be as a Christmas decoration, such as a bauble that can hang from the tree or include a festive recipe on the inside. If you work with children, why not include a colouring-book style illustration on your card that clients can take home to give to their children to colour in?
Adding a touch of humour to your corporate Christmas card can be the perfect way to add some personality and differentiate yourself. Even better if you can get the team involved! Why not arrange a festive fun photoshoot with your team to use on your card? However, it’s important to consider if humour is appropriate for your business.
If your business has a goal to focus on sustainability, our partnership with the Woodland Trust Carbon Capture Scheme will help your organisation reduce its carbon footprint. A percentage of the money used to buy the paper has been donated to the Woodland Trust, which is used to fund the planting of natural, deciduous woodland trees in Britain. All cards printed in partnership with this scheme can feature a stamp to prove its carbon captured and sourced sustainably.
A high-quality finish will reflect positively on your business. Consider the type of paper your card is printed on or finishing touches such as hints of gold or silver ink for an extra festive shine.
It’s best to send your Christmas cards early. If your card is one of the first to arrive, it stands a better chance of being remembered. Start thinking about ordering your card now as you will need to consider time for the design, printing and delivery.