Thinking about what your own business needs this Christmas is just as important as keeping your customers happy throughout the festive season. With this in mind, H&H Reeds has created a wish list dedicated to taking your own marketing efforts from strength to strength in the new year and beyond, covering both online and offline tactics to set you apart from your competitors.
Visual recognition sets top tier, ‘household name’ brands apart, and one of the key-ways to build this is through consistent, eye-catching offline marketing collateral. If your business cards, leaflets or brochures are starting to feel slightly lacklustre, then adding an upgrade for these key marketing materials is a must for your digital wish list.
As society continues to re-emerge from the pandemic, businesses should be tactical when it comes to choosing their offline strategies, but printed marketing has a legacy of trust to fall back on. As found by the Data & Marketing Association in 2020, the ROI of printed marketing remains impressive in an ever-digitising world — 4.6% of all printed marketing materials receive a response, compared to 0.12% of emails.
Capitalising on the existing trust that customers have for print should go one step further in order to stand out from an extremely competitive market and doing so could mean opting for our bespoke printing service. This way, you can translate your brand values into something visually appealing, giving your service offering a unique edge.
Social media might feel like a difficult strategy to get into a routine with, but by adding it to your digital wish list, it could make a notable difference come January when your competitors remain quiet.
Our expertise in social media will provide your business with a refined, concise set of tactics to follow. These include everything from running paid advert campaigns, to sharing creative content such as video snippets and using your own, branded templates to share regular posts.
We’ll tailor the content of your strategy to the platforms that your business uses, or we can make platform suggestions to help increase engagement. Telling your brand’s story is a fundamental part of any successful social media strategy, and we’ll devise ways to do this that your audience can engage with and share — expanding your reach to position your business in front of new customers, too.
Ready to make an impact on social media with a social media strategy? Add it to your wish list and revamp your digital presence this Christmas.
While we’re busy keeping our Christmas campaigns sparkling through the dark nights, we want to remind our customers how important it is to give their own businesses some extra-special gifts. Add to your business’ digital wish list with some of our suggestions and look forward to an extra-successful 2022!