At H&H Reeds, we take great pride in our printing heritage. Established in 1878, you could say that we've learned a thing or two about print over the years. With a wealth of experience in printing, including production and design, we're here to help and share our expertise with you.
Designing for print is a multi-step process that requires careful planning and attention to detail. It's important to understand the production process, paper types, finishes, colour management and how they all come together to create an outstanding final product.
Below, we have outlined the various factors that we consider when professionally designing for print for our clients.
The first thing to consider when designing for print is the colour space. Unlike digital design, where RGB (Red, Green, Blue) is used, printing uses CMYK (Cyan, Magenta, Yellow, Key/Black) inks to create colours. CMYK (Cyan, Magenta, Yellow, and Key/Black) are the four colours print files are made up of and the inks used in offset printing. If we require a design to have an exact colour or colour palette, we use Pantone® swatches (known as spot colours) to make sure we get the precise shade we need.
When it comes to printing, an image or file needs to have a resolution of 300 dots per inch (dpi), as opposed to digital applications where 72 dpi is sufficient. The resolution of an image is different from the size of an image, which refers to its physical dimensions. The resolution, on the other hand, represents the level of detail or clarity. We consider both the file size and resolution when preparing for print.
This is a very brief breakdown of what goes in to print design, as you can see designing for print requires a lot of technical know-how. We realise there are a lot of ‘design’ programmes out there for businesses to use freely – however they don’t offer the years of experience our designers do. To get the best out of your print and marketing it’s always worth investing that little bit extra in great design for print!
Written by Victoria Bushby, Creative Lead at H&H Reeds.