Google's Core Web Vitals were established in 2020, and essentially, they are a set of metrics that measure the user experience of a web page. These metrics include loading speed, interactivity, and visual stability.
Since 2021, core web vitals are a ranking factor for search results. Meaning, websites that meet these metrics are more likely to appear higher in search engine results, which can drive more traffic to your website and ultimately, more revenue for your business.
Meeting these metrics can also lead to an overall better user experience for your website. This can help increase engagement times with your website and conversion rates.
Here are a few effective ways you can improve your Core Web Vital scores:
Studies have proven the impact improving Core Web Vitals has on how users interact with and perceive a website. Leading to increased engagement and conversion rates. A study by Google found that websites with good Core Web Vitals had a 24% lower bounce rate than websites with poor Core Web Vitals, whereas Microsoft conducted a study and found that websites with good Core Web Vitals had a 7% higher conversion rate than websites with poor Core Web Vitals. Optimizely's data reveals that websites with good Core Web Vitals also had a 12% higher click-through rate than websites with poor Core Web Vitals.
Improving Core Web Vitals can bring numerous benefits to your website and ultimately your business, such as providing a better user experience, increasing engagement, and boosting conversion rates. By prioritising these improvements, you can also enhance your site's search engine rankings, making it easier for potential customers to find your business online. Therefore, it's essential to focus on optimising your website's Core Web Vitals in order to improve the overall user experience and drive more revenue for your business.