Becca Davidson, our talented Creative Designer at H&H Reeds, has recently had the opportunity through the H&H Employee Trust Fund, a dedicated initiative by H&H Group, to pursue a mini-MBA in Brand Management led by Mark Ritson of Marketing Week.
The Brand Management course, led by industry expert Mark Ritson, is an intensive programme designed to deepen the understanding of brand strategy and its practical application. Participants learn to analyse market trends, define brand positioning, and craft compelling brand narratives. For H&H Reeds, having Becca on this course is invaluable. It equips our team with advanced insights and methodologies to build cohesive and effective brands for our clients and deliver strategic solutions in the ever-evolving landscape of brand management.
What are three key takeaways you’ve learnt from the course?
When it comes to brand identity, consistency is vital, whether that’s the colours, typography or the tone and wording you use on your website and social media posts. Make sure your brand identity is like a well-choreographed dance – all parts moving together in harmony.
Brand planning strategy should be 60% long term brand building, and 40% short term sales activation.
Effectively leveraged, brand codes are powerful tools in distinguishing a brand and securing its position in the consumer's mind. They ensure consistency, foster brand recognition, and build emotional connections with your audience.
Can you share a particular module in the Brand Management course that changed your perspective on brand strategy?
What stood out to me the most is the absolute importance of the ‘Brand diagnosis’ process in any brand strategy planning - serving as the foundation for informed decision-making. It involves a thorough analysis of a brand's current position, strengths, weaknesses, and market dynamics. Part of this includes ‘Loyalist Research’ - I believe this is worth doing periodically to keep track of what areas of your business is improving and what is not. These customers love your brand so find out exactly what it is that they love so much.
Would you recommend the course to other professionals interested in brand management?
Yes, absolutely! The course was incredibly insightful and engaging, equipping me with the knowledge and practical tools to start implementing in my branding work for clients almost immediately. It was also great to be able to proceed at my own pace. I would like to extend my personal thanks to the H&H Employee Trust Fund for making this possible.
Looking to direct your brand in the right direction? Contact us to discuss how we can design a winning brand for your business.