H&H Land & Estates Website Design

Website Design, Web UX Design, Web Development, Hosting & Support

H&H Land & Estates, is the North's leading chartered surveyors, estate and letting agents, operating across northern England and southern Scotland with offices and branches in Carlisle, Cockermouth, Durham, Kendal, Keswick and Penrith.

The Challenge

The aim of the project was to increase traffic and boost customer interactions with the site, while showcasing the client as market leaders for the services that they provide. The client wanted to give users a simpler process when using the site and navigating between services too, while also ensuring that categories were easily accessible. There was also a clear emphasis around giving mobile users a seamless experience of the site, too.

What We Did

We used qualitative UX research to devise and understand the motivations, thoughts, and attitudes of the target audience, and we experimented with ways to meet these needs through the site design process. In order to best position the services for user visibility, we grouped the site into 2 sections — land agency and estate agency. 

We focused on mobile optimisation at every stage of the build, and we were mindful of doing so in a way that still enabled users to access large amounts of information on their devices.

The site design was tailored to meet the needs of both sectors, using SEO tactics to develop categories in a way that mimicked user search behaviour. In terms of general functionality, we’ve streamlined the way users engage with onsite content — we linked the website with the clients’ estate agency software to automate the listing process, and we devised a central hub for estate agent information, tenant information and land management information. 

The Outcome

Hannah Craig, H&H Land & Estates Digital & Brand Co-ordinator commented on her experience working with our team: 

“Thank you to Steven and Chris who have been wonderfully patient with us and our numerous alterations and amendments both during the design and development phases of the website build, as well as once going live. Chris is always quick off the mark with any updates that we have required in terms of development and we are never left waiting! We know exactly where to go if we need any help and can always expect a detailed explanation of why the way something has been done will benefit us most!”