Website Design, Web UX Design, Web Development, Hosting & Support
H&H Land & Estates, is the North's leading chartered surveyors, estate and letting agents, operating across northern England and southern Scotland with offices and branches in Carlisle, Cockermouth, Durham, Kendal, Keswick and Penrith.
We used qualitative UX research to devise and understand the motivations, thoughts, and attitudes of the target audience, and we experimented with ways to meet these needs through the site design process. In order to best position the services for user visibility, we grouped the site into 2 sections — land agency and estate agency.
We focused on mobile optimisation at every stage of the build, and we were mindful of doing so in a way that still enabled users to access large amounts of information on their devices.
The site design was tailored to meet the needs of both sectors, using SEO tactics to develop categories in a way that mimicked user search behaviour. In terms of general functionality, we’ve streamlined the way users engage with onsite content — we linked the website with the clients’ estate agency software to automate the listing process, and we devised a central hub for estate agent information, tenant information and land management information.