Website Design

Colourtext uses consumer insights and audience research to tell innovative stories in compelling new ways, offering unique expertise in the music and audio research fields. With existing clients across the entertainment, production, and advertising industries, along with many other high-profile corporations, the company is constantly adding to its prolific repertoire of projects. 

The Challenge 

The client came to H&H Reeds with the aim of growing organic traffic and generating new leads through the development of a new online presence. The website brief outlined the need to emphasise the work of the brand, presenting each pillar of the company’s offering in a way that’d be easily understood while also triggered intrigue. The design needed to embody the clients’ positioning as an authoritative service provider.

The site content was underpinned by the requirement for simple maintenance, giving the client freedom to easily upload and create new content that would be coherent with the new visual design. There was a clear emphasis on the need for the site to tell the story of each element of the business, and the brand itself.

What We Did

As per our brief and the clients’ requirements, we successfully migrated the existing site onto a bespoke content management system. We created versatile site templates that would both support the need for simplicity, while ensuring total autonomy over website content. We collaborated with the Colourtext team throughout the design process, with our creative team consistently finding new ways to exceed client expectations. 

We prioritised the clients’ emphasis on creating a site that users would enjoy using, hosting cutting edge content from case-studies and service offering pages. We understood the need for Colourtext to communicate their unique scope of work in a way that would build customer trust, while also setting key SEO integration in place to allow for regular performance tracking. 

The Outcome

Colourtext founder Jason Brownlee described the outcome of the project: 

“Thanks to H&H Reeds, Colourtext now has a core content hub that showcases all that our brand does best. The site development has enables us to tell our story and present an engaging and attractive ‘shop window’ for our audience research and data analytics services. Working with the team at H&H Reeds was a collaborative and supportive experience. Through each stage of the web build we were able to provide feedback and suggestions. 

Our site content has been carefully structured and streamlined, with simple processes in place for both maintenance and uploads. We can populate the site with our most up-to date content very easily thanks to a user-friendly interface. Through analytics integration, we’re also able to monitor how the site is performing in terms of both visits and lead generation.”


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