Both releases of the Netflix hit series ‘Emily in Paris’ have prompted real life marketers to do one thing: enter the search term ‘marketing jobs in Paris’ into Google and romanticise over strategy meetings with a view of the Saine. The show follows Emily (Lily Collins) carving out a career in the French capital, bringing an American point of view to a Parisian marketing agency.
Amongst the main drama of the show, the portrayal of Emily’s approach to marketing offers up an abundance of glamorous successes, leading many real-life marketers to refresh their own tactics, a-la Emily. While we can enjoy the glossy, instant-hitting nature of the show, there are a few key things to note when it comes to how it compares to the real world of marketing, and we’ve rounded up our top 4 takeaways. Bon apetite!
While Emily’s entanglements both inside and outside of work hours may involve some underhand techniques, her ability to carve a presence in the industry is commendable. While networking might feel harder in 2022 due to fewer in-person events, there are plenty of ways to be innovative, whether you’re using it for lead generation or simply for expanding your own industry contacts.
There are various ways to use social media platforms to help you to connect with new contacts and audiences. Marketing has a variety of communities on Twitter, from Digital PR’s to journalists and other agencies, and you’ll be able to join conversations this way. Over on Facebook, forums are becoming a clear way to gain an understanding of clients’ industries – you’ll find groups that your clients audiences may be part of, giving you the opportunity to pick up on trends or source quotes for content, direct from the customer. Influencers are present across all platforms too, including Instagram, and building connections this way can lead to valuable partnerships for your client.
Though Emily is viewed by her high-brow contacts as nothing more than a social media sensation, she fuses her marketing expertise with her ability to ‘influence without influencing’. This is one of the most valuable takeaways from the show for marketers, as it steps beyond the fact that marketing is solely about making sales.
Customers are increasingly favouring brands that break the mould by meeting their individual needs. Connections are built between audiences and brands that have deeper purpose, from communicating a cultural/social awareness, to using messaging to commit to a set ethos. By opting for these values instead of generating over-promotional, formulaic content, brands will be viewed as a more natural choice for their customers.
Don’t be afraid to experiment with your strategy, just as Emily does! Breaking away from Savoirs’ stagnant approach to marketing, she succeeds by creating content that is humanised and personable — resonating more with her clients’ audience than the tired tactics of her co-workers.
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Image credits: Netflix