The recent COP26 conference has bolstered the ongoing issue of sustainability, pushing the emphasis on businesses to operate ‘greener’ to the forefront of mainstream consciousnesses. For marketers, joining these conversations will be fundamental for developing future proof strategies that align with ‘greener’ values, while also meeting the needs of increasingly environmentally-conscious consumers.
At H&H Reeds, we’re committed to introducing and maintaining sustainable marketing strategies, embodying these values to position your business at the forefront of these inevitable changes.
Since 2008, our company mission to reduce our carbon footprint has accelerated, and over the years we have grown our portfolio of environmentally friendly solutions to help our customers to connect to theirs sustainably.
The results of our efforts have been transformational, and today 95% of our waste materials are recycled, plus we’ve reduced our landfill contribution by 80%.
Curious about sustainable marketing? We’ve rounded up 5 ways that your business can incorporate these values into becoming more environmentally aware, read on to find out more.
Signage is a sector of the print industry that has been assigned negative connotations around environmental concern, but we’re using our own innovative approach to challenge this historic notion. In-depth research has helped us to achieve significant successes in our sign manufacturing offer, with demand increasing for more natural fibres and less plastic.
We’re dedicated to sourcing environmentally friendly materials such as GreenCast, a 100% recycled acrylic sheet using that uses less water and produces less C02; installed at Lowther Castle, or Ecologique, an innovative MDF panel which is formaldehyde free, FSC certified and 100% recyclable; installed at Brockhole Visitor Centre for the Lake District National Park. As well as this, we’ve installedPriplak, a world leading environmentally friendly alternative to PVC & 100% recyclable, at Tullie House Museum.
Did you know that mass-market inks are usually petroleum oil based and can often contain glycerine, gelatine and even beetle shellac?
At H&H Reeds, we help our clients to deliver more sustainable marketing campaigns by sourcing environmentally friendly materials where we can, and this includes the use of vegetable-based ink. Vegetable-based inks are not only cruelty-free they have up to 35% lower emission rates, but they are also environmentally friendlier while still offering the same vibrancy and quality as traditional inks